A woman with long black hair and brown skin, wearing a bright pink sleeveless jumpsuit, sits barefoot on a white sofa with striped cushions in front of a plain white wall.

NOT YOUR AVERAGE STRATEGIST

STRATEGIZE with HER

Extraordinary results don't come from doing what everyone else does. They come from questioning the rules your industry treats as fixed — the processes that "have always worked," the strategies that get repeated because they're familiar, not because they're effective.

Her Newfangled is for leaders and organizations who sense that common practice is no longer good enough. We help you question what's familiar, keep what still works, and change what no longer does — not to be different for the sake of it, but because your goals demand more.

new·fan·gled

/ˈno͞oˌfaNGɡ(ə)ld/

different from what one is used to; objectionably new.

new·fan·gled /ˈno͞oˌfaNGɡ(ə)ld/ different from what one is used to; objectionably new. •

Do you have audacity and are you ready to use it?

We work with those who dare to do things differently. Bold thinking isn't optional here — it's core to how we help our clients deliver results.

We bring strategy and consultation together. We ask the hard questions, challenge the assumptions, and help you build something that delivers impact — not just something that looks good on paper.

WORK WITH HER

  • Black and white photo of a person's hands arranging blank square sticky notes on a dark surface, with one note held in the right hand and five notes on the surface, one appearing to be misplaced.

    HER CONSULTING

    For organizations

    Strategy. Program development. Community engagement. Facilitation. We work alongside organizations ready to move beyond what's familiar to design what works.

  • A laptop and wireless mouse on a wooden desk, with a modern black and white chair in front of the desk.

    HER COACHING

    For Individuals

    You've followed the rules. Checked the boxes. Showed up exactly how they said you should — and still ended up stuck. There's another way. Let's find it together.

  • A black and white photo of a modern conference room with a wooden table, several office chairs, a potted plant, a large abstract painting on the wall, and glass doors leading to another room.

    HER RETREATS

    For Founders

    You don't need more time to think. You need a day to build. Her Retreats are for founders ready to move from idea to infrastructure — in real time, with a partner.

HOW TO GET STARTED

01

Browse services

BROWSE HER OFFERINGS AND DECIDE WHICH SERVICE WORKS BEST FOR YOU OR YOUR ORG.

02

Book a Call

WANT 1:1 COACHING? BOOK ON DEMAND. NEED CONSULTING SERVICES? SCHEDULE A DISCOVERY CALL.

Let’s get started

03

WHETHER YOU’RE SEEKING COACHING OR CONSULTING SERVICES, GET READY FOR SOMETHING NEW.

A woman with long black hair, wearing a pink and white zebra print dress, sitting on a white couch with a beige pillow behind her, smiling and posing with her hand near her chin in a bright, minimalist room.

A NEWFANGLED WOMAN

A multi-hyphenate

Hey! It’s me. I’m her.

Toria Edmonds-Howell: strategist, entrepreneur, and perpetual multi-hyphenate with a background that spans the public, private, and nonprofit sectors.

My approach to strategy work isn’t about tweaking what already exists — it's about crafting bold, intentional paths that align with your unique vision and drive meaningful impact.

They say “if you want different, you’ve got to move different” – so let me help you thoughtfully disrupt places, spaces and practices by embracing a newfangled way of thinking.

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A LIL SOMETHIN’ SOMETHIN’

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