A woman with long black hair and brown skin, wearing a bright pink sleeveless jumpsuit, sits barefoot on a white sofa with striped cushions in front of a plain white wall.

NOT YOUR AVERAGE STRATEGIST

STRATEGIZE with HER

Most organizations don't fail for lack of effort. They fail because they keep applying yesterday's answers to today's problems and calling it strategy.

Her Newfangled is for leaders and organizations who sense that common practice is no longer good enough. We help you question what's familiar, keep what still works, and change what no longer does — not to be different for the sake of it, but because your goals demand more.

Let's Talk

new·fan·gled

/ˈno͞oˌfaNGɡ(ə)ld/

different from what one is used to; objectionably new.

•

new·fan·gled /ˈno͞oˌfaNGɡ(ə)ld/ different from what one is used to; objectionably new. •

BOLD thinking is OUR baseline

Her Newfangled was built on the belief that bolder thinking leads to better outcomes. For our clients, that means stronger programs, deeper impact, and communities that actually feel the difference.

WORK WITH HER

WORK WITH HER

  • Black and white photo of a person's hands arranging blank square sticky notes on a dark surface, with one note held in the right hand and five notes on the surface, one appearing to be misplaced.

    CONSULTING

    For organizations

    Strategy. Program development. Community engagement. We work alongside organizations ready to move beyond what's familiar to design what works.

    Learn More
  • A laptop and wireless mouse on a wooden desk, with a modern black and white chair in front of the desk.

    COACHING

    For Individuals

    You've done everything right and still feel stuck. Coaching with Her Newfangled is about figuring out why — and what to do instead.

    Learn More
  • A black and white photo of a modern conference room with a wooden table, several office chairs, a potted plant, a large abstract painting on the wall, and glass doors leading to another room.

    RETREATS

    For Founders

    You don't need more time to think. You need a day to build. Her Retreats are for founders ready to move from idea to infrastructure in real time.

    Learn More

HOW TO GET STARTED

01

Browse services

BROWSE HER OFFERINGS AND DECIDE WHICH SERVICE WORKS BEST FOR YOU OR YOUR ORG.

02

Book a Call

WANT 1:1 COACHING? BOOK ON DEMAND. NEED CONSULTING SERVICES? SCHEDULE A DISCOVERY CALL.

Let’s get started

03

SHOW UP READY TO THINK DIFFERENTLY. THAT'S THE ONLY PREREQUISITE WHEN WORKING WITH US.

A woman with long black hair, wearing a pink and white zebra print dress, sitting on a white couch with a beige pillow behind her, smiling and posing with her hand near her chin in a bright, minimalist room.

A NEWFANGLED WOMAN

A multi-hyphenate

Hey! It’s me. I’m her.

I'm Toria Edmonds-Howell — strategist, entrepreneur, and someone who has spent her career working across public, private, and nonprofit sectors figuring out what actually delivers impact.

I help people take an honest look at what they've built — the organization, the program, the business — figure out what still makes sense, and make the changes that need to happen.

If you're ready to stop recycling familiar approaches and start making decisions that actually reflect the impact you seek, let's talk.

GET TO KNOW HER BETTER
Person using a laptop computer, focusing on their hands and the device in a black and white photo.

A LIL SOMETHIN’ SOMETHIN’

Join our mailing list

We won’t email you often — but when we do, it'll be worth the read.