not your average Strategist

STRATEGIZE with HER

Extraordinary results don’t come from doing the same thing everyone else does. They come from questioning the rules your industry treats as fixed. The processes that “have always worked.” The strategies that get repeated because they’re familiar, not because they’re effective. Her Newfangled exists for leaders and organizations who sense that common practice is no longer good enough and are willing to rethink it.

Working with Her Newfangled means choosing a different way of thinking on purpose. We help leaders and organizations question what’s familiar, keep what still works, and change what no longer does. Not to be different for the sake of it, but because your goals demand more than standard practice.

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new·fan·gled

/ˈno͞oˌfaNGɡ(ə)ld/

different from what one is used to; objectionably new.

new·fan·gled /ˈno͞oˌfaNGɡ(ə)ld/ different from what one is used to; objectionably new. •

Do you have audacity and are you ready to use it?

We work with those who dare to do things differently. For us, bold thinking isn't optional — it's core to how we help our clients deliver results.

We help organizations and leaders move beyond strategies that fall short, guiding them to create ones that succeed — and clearly decide what works, what doesn’t, and what they’re going to do about it.

Work With HER

  • HER Coaching

    Have you been playing by the rules, but not getting very far? Checking every box that they said to check, showing up exactly how they said you should show up and coloring neatly inside every single line only to discover that it’s left you stuck, unfulfilled, and questioning your why?

    What if I told you that there’s another way?

  • HER RETREATS

    Have you been sitting on a bold vision, waiting for the perfect moment to bring it to life? Mapping things out in your head, tweaking the plan, talking it through — but somehow still stuck at the starting line, unsure how to move from idea to action?

    What if the breakthrough comes from building it with a thought partner?

  • HER STRATEGY

    Have you ever sat in a strategy session and been told to "think outside the box"? Here, we go beyond that — we remove the box altogether. The result is a perspective that changes how you decide, prioritize, and do your best work.

    Instead of working around the old way, we make a new one.

HOW TO GET STARTED

01

Browse Offerings

Browse her Offerings and decide which service works best for you or your org.

Book a Call

02

want 1:1 Coaching? book on demand. need strategic support? book a discovery call.

Let’s get started

03

Whether you’re seeking coaching or strategy support, get ready for something new.

her clients

  • AUDACIOUS PROFESSIONALS

    Taking your career where it hasn’t gone before takes guts — but you don’t have to do it alone. We’ll create a plan that’s clear, focused, and actionable.

  • DISRUPTIVE BUSINESSES

    Building a business that disrupts isn't a small feat, but we can help. Together, we’ll craft a plan that sets your business apart from the rest.

  • VISIONARY ORGANIZATIONS

    Delivering real impact isn’t easy — but it’s not impossible. Together, we’ll build a strategy that’s intentional, clear, and designed to get results.

A newfangled woman

A multi-hyphenate

Hey! It’s me. I’m her.

Toria Edmonds-Howell, a perpetual multi-hyphenate, a tenacious business owner, and a dynamic strategist with a rich background spanning the public, private, and nonprofit sectors.

My approach to strategy work isn’t about tweaking what already exists—it's about crafting bold, innovative paths that align with your unique vision and drive meaningful impact.

They say “if you want different, you’ve got to move different” – so let me help you thoughtfully disrupt places, spaces and practices by embracing a newfangled way of thinking.

Learn more

A Lil Somethin, somethin

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Ready for emails you’ll actually want to open? Join the Her Newfangled mailing list for your monthly dose of bold insights, honest reflections, and strategic guidance to support your journey towards doing things differently.